Use nofollow


Over a year ago, search engines came out with the rel="nofollow" to be used on links that were sold or to sites you did not 100% trust. This nofollow would tell the search engine to ignore that link, not pass anchor strength, and PR in google's case. When this one came out, it bothered me cause I had some sold ads on my game site, and who would pay for an ignored link.

I did not feel like getting problems with this, so I stopped renewing the link sales till all were removed off my site, so about four months after. Then Google made this nofollow rule official and even added a link in the webmastertool to report sold links. I already fixed the sold links/ads issue, but had some link exchanges and a few one way to my brother, sister and a few friend sites. I stopped doing link exchanges around the Florida update.

I rarely monitored my link pages and the backlinks, but then saw a post on DazzlinDonna,s blog, seoscoop, about not getting a penalty lifted. Matt Cutts pointed some links that she forgot and were not nofollowed, she fixed that and boom... all is fixed. I had a look at  the few links pages I had on my sites, and beside one site, all had a grey PR. This site here had automated link pages, but I did not make the ASP code and was not getting it fixed to have the "nofollow" added. A handful of pages were not in the supplemental index... so I trashed all the site, moved it to a linux box addon domain.

Google did not miss a single page that had links on my sites, except the oldest one. All pages were fine on it, had good PR and cached often. Maybe it was considered as a trusted site and it's links were not tossed, or it's just that it had not been visited yet. I tossed a few K$/year of sold links to prevent problems from this "sold links hunt", am I going to keep exchanged or free links on my sites.... Sorry.

Not sure this was a good move from Google to do this, I mean publicly displaying that you'd get penalized for not using nofollow. I mean, you link out to a bad neighborhood site, you get whacked, you don't use a nofollow, you get whacked. What stops anyone from finding a page with a link to a site that is not obviously not sold, report it in the webmastertool and wham. I prefer to kill what google uses as a metrics to gauge sites, than have to worry about stuff like that, so bye-bye links.

A link is a vote, but if you vote even honestly, you risk getting a beating if the algo decide to raise a flag, or the auditor at google did not have his cup of coffee that morning and bash honest given real vote links. Webmasters are always snooping around looking for stuff and often, know a lot more than most about their industry. But some webmasters, like me, will not put the real votes to what they consider a good resource site, if there is a risk of getting a beating... why risk your stuff to give a link.

Anyway, that's my thought on the subject. I stopped developing links end 2003, except the automated ones, and just played with my directory that I trashed last week. My stuff is not based on sold, exchanged, 3-way... links. So I'm not going to mess around with links to sites that may get me to waste time fixing the issue, even if I can show they are legit, I'd be wasting time. If some were useful, they aren't anymore, and won't be used as a metric for google or any other search engine. I'm not going to use nofollow because I know I will forget one eventually...


 • These are only conclusions from observations I made. I do not pretend to say these are facts •


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